Boomers: Be Sure Your Career Moves in the Right DirectionBy
Many boomers, facing an uncertain, volatile job market have hunkered down and are firmly embedded in a tactical mode of career management when a strategic component should also be part of your game plan. That way, you’ll be sure your career moves in the right direction.
This is true if you’re unemployed or under-employed. And it’s equally true if you’re nervously trying to hang on to your current job. Notwithstanding an economy in flux and an unpredictable job market, you need to craft an active and sustainable career strategy that helps you progress.
The bedrock of an active, adaptive and sustainable career strategy in the 21st Century is personal career brand powered by social media. Your career brand is the distilled essence of who you are and transcends but is compatible with your profession and current assignment. LinkedIn, Plaxo, Facebook, Twitter, a blog and a personal website provide you with the opportunity to create foundation for long term success. Social bookmarking sites/discovery engines like Digg, StumbleUpon, Yahoo Buzz and delicious help you promote your brand.
Obviously, social media sites will serve tactical purposes like getting a job. Career sustainability is afforded when, after getting that job, you update your information to reflect your new position, contacts and acquired expertise. Adding this strategic component will pay long term dividends including raising your profile for additional career opportunities.