Create a CPS for Your Sustainable CareerBy Kit Jeffrey
A GPS, as you know, is a navigation and positioning tool that helps pilot your way to a travel destination. A useful analogue for managing your career is a CPS or Career Positioning System. This is a tool that can help you navigate your way to better job opportunities.
A CPS consists of several components and I will discuss these over the course of several posts. Even if your immediate concern in this challenging employment environment is to just get a job, injecting a quantum of strategy into your game plan will pay long term dividends and help you ride the crest of a job market recovery.
The first element is the simple but important step of getting control of your personal domain name. Sometimes referred to a vanity domain name, this has the purpose of expressing the individuality of the person for whom it is registered. Kit Jeffrey, my name and associated domain name is a case in point. I’ve registered it within .com and several other core TLDs (top level domains) as a key component in my personal branding strategy. I’ve also connectected it with a simple personal website, www.kitjeffrey.com, where I’ve aggregated personal career-related content like my blog, LinkedIn and other social media resources.
A real benefit is that because its about me, it transcends and independent of whatever information about me that appears due to my activities for a particular employer. In addition, it is portable and controlled by me as owner of the personal domain name.
Getting the domain is simple and inexpensive if you use a domain name registrar like GoDaddy. GoDaddy, through its website, has a easy-to-use tool that allows you to find your name within a TLD or, if it’s unavailable, it suggests available alternatives.