Boomer Careers: Six Steps for Leveraging TwitterBy Kit Jeffrey
Social media is playing an increasingly important part in business. Twitter is among the fastest growing of the social media tools and is regarded as “must have, must do” for serious professionals. So what’s the big deal and why are there social media skeptics among boomers, especially about Twitter? Are you among them? Part of the reason is that it’s hard to appreciate the real value of Twitter unless you’ve experienced it yourself in the context of practical use.
The objective of this blog post is to get you started using Twitter and to become a more engaged business professional and enhanced branding as one who is social media savvy. As many boomers have already discovered, this can make a big difference in getting on recruiters’ short lists.
Twitter for Business and Career:
- Sign up for an account. Pick a username that either identifies you by name, by company or a combination of these. If you are identifying yourself by your company and you are not the owner, check with your marketing department first. Don’t make your username too long.
- Complete your profile: Add a headshot and/or your company logo. Unless you are self-employed, check with your marketing department regarding your company’s branding policy before adding your company logo. Write your 160 character bio reflecting your personality and personal brand.
- Put up a couple tweets. Tweets are Twitter posts. A good first tweet is posting about an online article you’ve just read. Add a link to the article so the others can directly access the article.
- Follow and be followed by others on Twitter. Click here for details.
- Create/track hashtags in Twubs.
- Monitor Twitter by using TweetDeck, an application that runs on your computer, desktop/laptop or smartphone. TweetDeck lets you to configure multiple columns where you follow tweets according to criteria you specify. These can be all the people you follow on Twitter (your “friends”), or the continuing results of a Twitter search.
By following these steps for leveraging Twitter, you’re sure to a more engaged professional and get noticed.
Kit Jeffrey is Chief Boomer of BoomerCompass and Social Media Director of the Portland Human Resource Management Association (PHRMA).