Archive for Employer Branding
3 Tips for Getting Back Your HR Mojo
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They've got HR Mojo!
How’s your HR Mojo? If you are making progress in creating a positive workplace that engages employees and yields positive financial results then you’ve got it and you’re OK. If you and you company are hurting due to challenging economic conditions and layoffs, then you’ve lost it and need to get it back.
Getting and holding on to your HR Mojo are necessary conditions for your enterprise if it hopes to take advantage of an economic rebound and increased business activity. HR Mojo is a pre-requisite for your personal effectiveness and credibility both inside and outside of your organization.
Evidence for HR Mojo is a sense of purpose that permeates all levels of the organization and is apparent to not only members of the workforce, but to those outside the immediate environment including customers, suppliers and business partners. While survival is critical during difficult times, HR Mojo transcends the short term and creates the prospect of sustained business success throughout a company’s life-cycle.
Here are 3 tips for getting back your HR Mojo!
Tip #1 – Lay a firm foundation for Mojo Renewal. Tap into research, resources and best practices. A good place to start is with Marshall Goldsmith’s, Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It. A compelling read, it provides a basis for gaining business and personal effectiveness. Companion apps available for free download (iPhone and Blackberry versions) enable you to track your Mojo and monitor your progress.
Tip #2 - Communicate, communicate, communicate! Getting back your HR Mojo depends on engagement with key stakeholders. In the 21st Century, the key engagement vehicle is social media including blogs, Facebook, Twitter, LinkedIn. Also, there are behind the firewall solutions for intra-company communication. Get active and extend your reach using these tools.
Tip #3 - Offer compelling content – Now that you have access to social media tools, you need to offer compelling content that really engages your target audience and generates their comments and active participation. The combination of social media and interesting content engenders a communications process that is truly viral, empowering HR Mojo.
By following these tips, you and your company can get back your HR Mojo for a better future.
Stand By Your Brand: HR and Corporate Reputation Management
Posted by: | CommentsThe vital part that HR professionals play in helping to maintain and improve the brands of their companies is greatly underestimated. Marketing and public relations get most of the credit (or blame!) for managing corporate reputations. Yet HR has a central role in managing a reputation and brand that either attracts or repels job candidates, employees and customers.
Consider the wound to a company’s reputation that is caused when a layoff is handled badly. Those laid off will be upset and may seek legal redress. The attendant negative publicity, spread virally on blogs, Twitter and in other social media, can tarnish the employer’s brand and create embarrassment.
Painful reputational consequences and their associated impacts on the bottom line include:
- EEOC complaints = Litigation, settlement costs
- Disengagement of survivors = Lower productivity, lower rates of retention
- Alienation of customers = Erosion of market share
- Greater difficulty in recruiting key candidates = Higher recruiting costs
- Lengthy reputation recovery period = All of the above plus costs of reputation recovery campaign
Preventing these problems and costs and, more affirmatively, creating a positive employer brand that will create a differential competitive advantage is a real opportunity for HR practitioners to build their company’s reputation while enhancing their own professional credibility. Being able to make a strong business case to senior management is essential and a helpful reference with real world examples is Kevin Jackson’s Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line. Jackson has called a positive reputation, “the most overlooked intangible asset that a business has.”
