Digital Engagement for Job Search and Career Management Success

Digital engagement in the context of job search and career management is a vital element in your success.    By digital engagement,  I mean using social networking/social media tools to create and promote your personal brand.  It’s clearly the signature component of job search and career management in the 21st century.  Know that you have to “be there” and be easily found by a prospective employer looking for you in leading search engines like Google and Bing.   A positive presence in social media translates into a positive reputation and relevance in the contemporary world of work. 

Consider the following:

• 45% of employers currently check social media sites to research job candidates.  This is up from just 22% last year.  Moreover, another 11% of employers plan to start checking candidates in social media site.  (Source:  CareerBuilder)
• Mobile technology and social networking have shifted the entire job search paradigm.  (Source:  Job-Hunt.org)
• “The LinkedIn Profile is really the resume of the future.” (Source:  Job-Hunt.org)

It’s all about branding and establishing what successful marketing communications firms call a brand message architecture.  This involves creating a framework for managing your visibility online.  And it has a profound impact on whether or not you get serious consideration as a candidate for employment and your career sustainability.  Now that I’ve made the case for your need for digital engagement, in my next post I’ll provide you with a roadmap in the form of a 6-month digital makeover, as well as a companion PowerPoint presentation.